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Sports Specialists Dealer Show
September 24 - 26, 2018

Madison Marriott West Hotel and Conference Center
1313 John Q. Hammons Drive
Middleton, WI 53562


Follow the link below to make guest room reservations at the Marriott  for the show:

(Link to Madison Marriott West Reservations)

Reservations by phone

If making reservations by phone, make sure you specify rooms in the Sports Specialists Dealer Show Room Block so you receive the special room rate.

The Madison Marriott West Hotel and Conference Center in Middleton (a western suburb of Madison) will be the venue for our fall Dealer Show. The large modern facility will provide much needed additional exhibition space and guest room capacity to accommodate our growing event. Middleton is an attractive, friendly community with many outstanding restaurants, plenty of great shopping, an award winning tail system and many unique attractions. To find out more about Middleton use Ctrl+Click on the following hyperlink:


At our annual fishing tackle extravaganza dealers can see new products for the upcoming summer season, meet with sales reps and factory people, write "Drop Ship" orders and save, save, save! There will be lots of great promotions to save you money on your initial stocking orders for the winter and for next spring, and promotions which will "lock in" special pricing or freight terms for the entire season (available only if you attend the show!).

  • Show specials
  • Booth prizes
  • Free goods
  • Cash prizes
  • Spectacular "Hot Buy" event on Tuesday evening
  • The new "Cash & Ship" promotion (see show invitation for details)
  • Lots of door prizes
  • Show price lock-in for the entire season (only for attending dealers)
  • Great food and drinks
  • Fantastic specials that make your business money!


Our show is reserved for our retail customers. If you are a customer of Sports Specialists and would like to attend the show, call Customer Support at our office (800-747-0123) to register. If you are a retailer with a physical storefront selling fishing and related equipment but are not yet a customer, our Customer Support team can help get you set up as a customer and registered for the show.




Copyright 2018 Sports Specialists of Milwaukee, Inc.